Best Business Practices - By Sarah Esther

By Brody Dezember in business best practices

Sarah Esther, another ACE consultant, wrote a great article for The Photo Life that was published today.  You can either click the link to view it or you can just read it below.

Spring is here, so we’re sharing a series of Best Business Practice posts featuring the team of ACEs. Get to know them and learn tips and tricks that will streamline your studio this season! As any ACE will tell you, you can’t do it all. Successful photographers understand this, which is why they are masters of time management.
When building your business systems, use these time management tips:

1) Automate: Don’t waste time on monotonous tasks! Automation is as simple as creating template email responses to FAQs, automating invoice reminders, or setting up a standard workflow that you follow for each shoot. If you’re wondering how to start automating your studio, ShootQ is a great tool to help! It automates client correspondence, aspects of your workflow, and your other administrative processes.

2) Create a Set Schedule: Rather than reactively doing tasks as they pop up during your day, set certain times for different types of tasks. Not only does this establish accountability so that you stay on track, it allows you to batch similar tasks together to maximize efficiency. It may be an adjustment at first, but setting aside specific days for tasks or times of day for certain activities will help you implement business systems!

3) Choose the Right Team: Part of implementing systems is building a dream team of people and companies that you work with to build and manage your business systems. The people and companies whom you rely on — bookkeeper, accountant, studio management software, online lab, website company — affect your brand and the experience that you provide clients. So choose carefully!

4) Keep Measuring Results: Even after you implement business systems, continue evaluating your progress. Are your systems enabling you to maximize profitability? Are you utilizing your time efficiently? When you measure results, you can make changes and improvements. One easy way to measure your success is to use the Analytics features in Pictage & ShootQ. Check out the Analytics and Reporting in ShootQ under the business tab and view various reports. Learn how to use Pictage’s event statistics by watching this tutorial.


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